Big Honkin’ Ideas just turned 20

(In case you’re looking for a top-flight agency)

The past two decades have been a long, strange, exhilarating trip. The Digital Age took off. Life amped up to Warp Speed. And a feisty start-up that offered clients “Everything you want in an Agency, except the agency” attracted quite a following. Big Honkin’ Ideas has helped build two multi-billion dollar businesses since 1996. (One from zero assets to $4B+ inside ten years.) If you have a moment, check out the broader timeline. It highlights when our clients came on board. Meanwhile, we just noticed, our hair’s on fire. That’s usually a pretty good sign there’s work to do. Back to the Macs.

A Few Highpoints from the past 20 years

  1. 1996

    TeleBank hires BHI to launch the nation’s first pure play Internet Bank. $900M to $6B in 2 years. Nice ROI. LA Biltmore Hotel taps us, too. Nice place to stay, nosh, reboot.

  2. 1997-1999

    E*TRADE acquires TeleBank and retains BHI. We acquire the Huntington Hospital account, Bay Area Stormwater Management Assn. and two prime hospitality projects, Le Bristol Hotel/Paris and Hearst Castle.

  3. 2000-2001

    The agency survives Y2K and adds two pieces of E*TRADE business. Their home loan unit, E*TRADE Mortgage, and their financial advisory, E*TRADE Financial.

  4. 2002

    UCLA taps BHI to carry a full load. We partner with The Arts, The College, Student Happenings, Development, $3B Capital Raise, and assist the Chancellor, Director of Strategic Communications and External Affairs.

  5. 2003

    X-Drive is attracted by our tech chops. American Jewish University by our Higher Ed cred. UCI Medical Center by our healthcare resume.

  6. 2004

    Hotel Bel-Air. “18 acres of Heaven. Plenty of towels.” “Stay where you dream.” “We’ve broken the first rule of Show Business. Always leave them wanting more.”

  7. 2005

    Health Net of California hires us to do a B2B campaign to insurance brokers. And a brand campaign to young, health-conscious clients. “Health Nut? Health Net.”

  8. 2006

    Jefferson National Life re-imagines its product line and launches an innovative, flat-fee Variable Annuity. BHI recommends using it as the face of the company. “Flat is beautiful.” Wow, is it ever. From zero assets in 2006 to $4B+ in 2016.

  9. 2009

    Universal Electronics, the world’s largest TV remote maker, asks us to write its Annual Report. “Is simplicity the highest form of technology?” USC College recruits us to write its recruitment brochure. “Come here, go anywhere.”

  10. 2010

    We earn our MBA with UCLA Anderson School of Management by designing, writing and producing its MBA recruitment and admitted students brochures. This leads to being awarded FEMBA, EMBA and international brochures as well.

  11. 2012

    Capital Management Group (Philadelphia) was so impressed with our work for Jefferson National, they hired us for a complete branding program. Website, capabilities brochure, logo, and anchor line: “Wealth through ingenuity.”

  12. 2013

    Everyone at BHI gets new cars! Hello LA Auto Show, one of the world’s premier auto events. We create a new website and consumer campaign featuring radio, print, outdoor, event signage -- the works. Connected Car Expo, an LAAS companion event for the auto press, trade and techies, comes with it. In 2014, we do a complete redesign of the LA Auto Show brand. In 2015, we take on promotional events and event signage for CCE at its dazzling new venue, The J.W. Marriott.

  13. 2014

    Stanford’s Graduate School of Business markets Exec Education programs to executives looking to reboot their skills for a Warp Speed world. “It’s a place you’ve never been, but you’ll return to every day.” The cradle of Silicon Valley is a great teacher.

  14. 2015

    Downtown Women’s Center has been fighting to eradicate homelessness for women on LA’s Skid Row since 1976. They chose BHI to develop its key messaging, design its new website, create its new logo and write an anchor line that would plant the flag; “Homeless ends here.”

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